Setting goals is like picking an object on land toward which to aim your sailboat. You know you aren’t going to reach it, but it helps you know what direction to head. Recently I read about the The Yakezie Alexa Ranking Challenge where some of the most popular personal finance sites seek to develop relationships with one another to help promote the best in personal finance blogs.
The Challenge is as follows:
THE YAKEZIE ALEXA RANKING CHALLENGE
1) Install the Alexa toolbar if not already and comment what your current Alexa ranking is, so we can keep track.
2) Write consistently 2-4 times a week for 6 months.
3) Install the Yakezie badge with pride.
4) Announce on your blog that you have joined the challenge.
5) Selflessly promote others.
Your goal is to break 200,000 in Alexa after 6 months. If you are already under 200,000, your goal is to break 100,000. If you are under 100,000, your goal is to break 50,000 and so forth. This straight forward two step process helps ensure that we allow those who truly want to be a part of The Yakezie into the network.
The goal of the Challenge is to allow you to develop the best relationships possible and demonstrate your commitment and consistency with your site. As a result, all Members must go through a 6 month period before being eligible to join the Yakezie Network. New classes are invited to join in the beginning of the year around January/February and the middle of the year around July/August.
We just started the Marotta On Money site this past Summer of 2011, and this December was our first experience with guest money mavens all answering the same financial question. Expanding on these relationships and expanding the reach of the site seems like a great next step.
So I’ve installed the Alexa tool and learned that MarottaOnMoney.com is ranked 4,278,319. We had 1,578 unique visitors last month, a number which has been growing each month since we started. This is the first month that the number of visitors to MarottaOnMoney passed our corporate site. While I track unique visitors, perhaps the statistic I am the most proud of is that the average visitor stays on our site for about an hour to read more than 17 different articles.
Still, the process of going from 4,278,319 down to under 200,000 is very difficult. We know we have great content, but getting the word out is the what is the most difficult. So we have an offer. Every new subscriber to the email digest of our blog will also receive access to the free premium content of a 1.75 hour video on an analysis of which countries you should be investing in because they have low debt and deficit and high economic freedom.
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