Fraud is the enemy of the free markets. It is theft through deception.
The markets may fail the Utopian Vision, but only because our Tragic world fails the Utopian Vision.
Pricing is not about being nice. It is about being fair. Fair to you as the seller and to the value you ascribe to the good or service.
Private property, free markets, and protection from aggression solve a lot of problems.
The free market fails to be a centralized economy. That’s why it is called “free.”