Gain Clarity with Schwab’s Account Nicknames

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Gain Clarity with Schwab's Account NicknamesIn addition to our “Comprehensive” and “Collaborative” service levels, we also offer some of our services in a “Do-It-Yourself” service level that has a lower annual fee and no minimum. Basic services include asset allocation design and portfolio management using Schwab’s Institutional Intelligent Portfolios, an automated investment management platform. Some additional services are available for an additional charge.

Schwab allows you to assign a nickname to each of your Schwab accounts. If you have several Schwab accounts, assigning nicknames to each account can help you more easily distinguish between them. Account nicknames will display along with the account numbers.

After logging in to Schwab Alliance at, click on the person icon in the top right corner and select “Account Groups”.

You will be taken to a page that lists all of the Schwab accounts linked to your login. You will be able to pick on this page:

  1. Which account is your “primary” account (“The brokerage account you designate as your primary account will be presented first when you login.”),
  2. Whether you want the account included in your account list on the summary page,
  3. The nickname of each account, and
  4. Which “group” each account should be reported in.

If you have filled out a “View Only” or “Limited Power of Attorney” form for your spouse, their accounts will show up on your login. However, by default the Schwab naming does not clarify who owns which account. For this reason, I recommend that you nickname your accounts to include who owns them such as “Her Roth” or “Jane Roth” to gain clarity.

Another advantage of nicknaming can be to add in the purpose of the account into the nickname. For example, we recommend that clients who have Schwab Institutional Intelligent Portfolio accounts also create a brokerage account which is set to an all cash allocation. We call these accounts “Pass-through” accounts and recommend that you nickname them as such to help you remember why they are there.

Adding nicknames such as these can help immensely when it comes time to do basic tasks such as Roth IRA funding or withdrawing funds.

If you need help with the Schwab website, you can call Schwab Alliance at 800-515-2157 or message them via the message center.

Photo by NordWood Themes on Unsplash

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Chief Operating Officer, CFP®, APMA®

Megan Russell has worked with Marotta Wealth Management most of her life. She loves to find ways to make the complexities of financial planning accessible to everyone. She is the author of over 800 financial articles and is known for her expertise on tax planning.